Saturday, May 16, 2009

Our customers

One of our favorite customers, Chris, came in this morning to pick up her recycled ceramic tile and told me she was depressed.  The reason?  She had just come from the mall and was overwhelmed by all the excess and conspicuous consumption.  These are our customers.  They have made us realize that Olive Branch is bigger than us.  We are the vehicle but we are by no means the impetus to the availability of green products.  There are others even more passionate than us that desperately want to move as far away as possible from the throw-away society many of us grew up in.  Lisa has written on our glass board by our desk "thoughtful process not impulse buy."  That describes the people coming into our store perfectly.  They may be coming to learn or to get more information or because they have already done their research and have just been patiently waiting for someone to carry the products they want.  They come with great questions, often that we can't answer (we love that; we are learning too!).  "Our" customers:  it is an honor to be able to call them that.